Martin Ruiz

About me

My approach joins technical precision with a human commercial lens. I turn ideas into digital platforms by iterating and learning every day. Beyond the code, I own the project lifecycle so technology actually drives business goals and real impact.

I spent almost ten years in business — including as business-unit manager at PalFarma — until code became mine too. As an independent developer and later at Menta, I built technology for health professionals and clinics, bridging user needs and the engineering team. Today, as Forward Deployed Engineer at Citus.dev, I keep product, engineering, and customers on the same board.

I also build community: I'm a GDG Quito organizer, a speaker at Cursor workshops and e-commerce and AI talks, and I care about sharing what works when you iterate in public. People first: products people actually love.